The Artist is a European distributor for Fusion Mineral Paint, Milk Paint by Fusion, Homestead House Milk Paint, Staalmeester brushes, Dala Muses stencils, Flexywood and much more! If you want to become a retailer for one or more of these brands, please contact us. At the end of this page you can fill out a form to apply to be a retailer.

A few reasons why The Artist is the right wholesale company for your business

• Only the best: We offer a selection of eco-friendly furniture paints that we consider the best in the industry: Fusion Mineral Paint, Milk Paint by Fusion, and Homestead House Milk Paint. We are very proud to offer our retailers the highest quality paint brushes from Staalmeester, often referred to as the Rolls Royce of brushes. When we add new products, quality is essential.
• Our experience: We don’t just offer products, we offer you our experience. We can feel the pulse of the furniture paint industry and know in advance which products and trends are coming your way. We are the only distributor that works actively with our manufacturers on existing and new products.
• Be inspired: Our brands offer beautiful colours which allow you to choose what you offer your customers.
• Learn: We offer an intensive two-day in-person training and retailer-only videos to gain the knowledge you need to make your business a success.
• Connect: Join our private Facebook group for daily insights, discussions, and support. Our public Facebook group, which is also open to customers, currently has 470.000 members and keeps growing daily.
• Invest: We offer excellent profit margins to make sure your investment succeeds. If you need business advice, we will happily share our experience with you.

Below we talk about some frequently asked questions about becoming a retailer for our products:

We are looking for retailers that have a physical retail space, where staff members have knowledge about our products and can help customers. A space for workshops will greatly help your business. If you only want to sell online then you will be required to have a sufficient stock of all products available at all times. Selling on Etsy is permitted, selling on Amazon is not.

Above all, we are looking for passion. We ask you to invest not only in the products but also in your own growth through our retailer training and other resources we make available. The greater your knowledge, the easier you can help and guide your clients. This will help their loyalty to your business.

A modest space is all that is needed for doing workshops, a place where your passion can inspire your clients. Workshops will greatly increase your sales. Trust us on this one! Rest assured, our retailer training will teach you workshop concepts and build your confidence.

Carrying the Fusion Mineral Paint products requires a starting investment. After the start investment there is no minimum re-order amount. The other brands we sell do not require a first-time minimum order.

As a retailer you will get access to the resources on our retailer-only section of the website. This will cover all you need for your business: photography, logos, guides, price lists, safety data sheets, etc.

We want our retail network to work with unity, not rivalry. Collaborations can give extra sales and success for everybody. However, we will not allow market oversaturation and will look at new retailer locations case by case.

We work with several parcel courier services like DPD, GLS, PostNL, Bpost, UPS, DHL, etc and choose an option that is best suited for your geographic location. Our rates are very competitive so in the end you pay less and earn more.

Interested in becoming a retailer? Please fill out the form below and we will get in touch with you very soon.