At The Artist Europe, we don’t just distribute high-quality furniture paint, craft and art supplies: we live and breathe creativity.

The driving force behind the company is Goedele François, a passionate creative who turned her love for furniture painting into a thriving business. What began as a personal creative outlet has grown into one of Europe’s leading wholesale suppliers for independent retailers.

As the exclusive European and UK distributor for Fusion Mineral Paint, Alchemy by Fusion, Homestead House Milk Paint, Milk Paint by Fusion, and many other premium brands, including Staalmeester, Cling On, Polyvine, Zinsser, Fluxaf, Flexywood, Stamperia, Dala Muses, and Made by Marley, we are constantly at the forefront of new trends and innovations. With deep industry knowledge and a sharp eye for innovation, we set the standard and lead where others are forced to follow.

With over 30 years of combined experience, Goedele and her team work closely with furniture painters, designers, and manufacturers, ensuring retailers always have access to the latest products, insights, and industry shifts. She developed The Swedish Collection for Homestead House Milk Paint and is currently involved in an exciting new project that is set to revolutionize the furniture paint industry, something fresh, something truly original.

But The Artist Europe is about more than just products, it’s about understanding and supporting the creative community. With her background in marketing and business coaching for creatives, Goedele knows the challenges of balancing artistry with running a business. This insight helps her connect with retailers on a deeper level, offering not just high-quality products but also the right support and understanding to help their businesses thrive.

More than just a businesswoman, Goedele is an artist at heart. Whether it’s furniture painting, mixed media, or collage, her creativity knows no bounds. She is also deeply interested in the therapeutic power of creativity, exploring how art can enhance well-being. As a mother of two, she balances family life with running The Artist Europe like a well-navigated ship: efficiently, passionately, and always with an eye on the horizon of what retailers and customers truly need.

With a 400m² warehouse in Belgium, we are continuously expanding, investing in new products, and helping over 350 retailers succeed. At The Artist Europe, we don’t just sell products. We build a community where creativity and business grow together. We succeed in goals where our competitors fail time after time.

Want to be part of this journey? Let’s create something extraordinary together.

For business inquiries or to become a retailer, please contact us at info@theartisteurope.eu.