At The Artist Europe, creativity isn’t just part of our work—it’s the foundation of who we are. What began as a personal passion project for founder Goedele François, experimenting with colors and finishes in her own furniture painting, has blossomed into one of Europe’s leading wholesale suppliers for independent retailers. Today, we’re proud to provide high-quality furniture paint, craft, and art materials to shops that share our love for artistry and self-expression.

From the very beginning, our growth has been shaped by more than a desire to build a business. We’ve always believed that how we work is just as important as what we create. Every decision, from the products we choose to the partnerships we build, is made with care and integrity. That means working fairly and respectfully with those around us, choosing sustainable paths wherever possible, and remembering that true creativity thrives when people and the planet are treated with dignity.

We see our role not only as a supplier but as part of a wider creative community. By supporting independent retailers, we help local makers, artisans, and small businesses bring their own visions to life. For us, success is measured not only in growth, but in the positive impact we leave behind—whether that’s through encouraging sustainable practices, fostering artistic freedom, or simply inspiring someone to pick up a brush and start creating.

Much like a single brushstroke that contributes to the whole of a painting, we believe every small, thoughtful action has the power to shape something bigger and more meaningful. And that’s the spirit we bring to The Artist Europe, every step of the way.

As the exclusive European and UK distributor for Fusion Mineral Paint, Alchemy by Fusion, Homestead House Milk Paint, Milk Paint by Fusion, and many other premium brands, including Staalmeester, Cling On, Polyvine, Zinsser, Fluxaf, Flexywood, Stamperia and Dala Muses, we are constantly at the forefront of new trends and innovations. With deep industry knowledge and a sharp eye for innovation, we set the standard and lead where others are forced to follow.

With over 30 years of combined experience, Goedele and her team work closely with furniture painters, designers, and manufacturers, ensuring retailers always have access to the latest products, insights, and industry shifts. She developed The Swedish Collection for Homestead House Milk Paint and is currently involved in an exciting new project that is set to revolutionize the furniture paint industry, something fresh, something truly original.

But The Artist Europe is about more than just products, it’s about understanding and supporting the creative community. With her background in marketing and business coaching for creatives, Goedele knows the challenges of balancing artistry with running a business. This insight helps her connect with retailers on a deeper level, offering not just high-quality products but also the right support and understanding to help their businesses thrive.

More than just a businesswoman, Goedele is an artist at heart. Whether it’s furniture painting, mixed media, or collage, her creativity knows no bounds. She is also deeply interested in the therapeutic power of creativity, exploring how art can enhance well-being. As a mother of two, she balances family life with running The Artist Europe like a well-navigated ship: efficiently, passionately, and always with an eye on the horizon of what retailers and customers truly need.

With a 400m² warehouse in Belgium, we are continuously expanding, investing in new products, and helping over 300 retailers succeed. At The Artist Europe, we don’t just sell products. We build a community where creativity and business grow together.

Want to be part of this journey? Let’s create something extraordinary together.

For business inquiries or to become a retailer, please contact us at info@theartisteurope.eu.